Jacleen Becker | Creative Director
Marketing Strategy • Visual Storytelling • Creative Leadership
Art Direction
Innovation & Discovery Visual Storytelling Photoshoot
Led the creative direction for a multi-day visual storytelling initiative that redefined how WPI presents research and innovation across marketing, admissions, and institutional communications.
Role: Creative Direction, Production
Photography: Scott Erb, Erb Photography
The Most Immersive STEM University
Created as part of WPI's brand refresh, this six-second YouTube pre-roll advertisement introduces the university's positioning as "The Most Immersive STEM University." The spot combines bold typography, dynamic motion graphics, and a library of newly commissioned photography to deliver a high-impact message
Role: Creative Direction
WPI Journal — Winter 2024
Led creative direction for a feature photoshoot of Paul Liberman, co-founder and President of DraftKings, shaping visual approach, composition, and tone to produce a refined, editorial portrait series for WPI’s alumni magazine.
Role: Art Direction
Photography: Erb Photography
Award Winning Accepted Student Package Showcase
Stop-motion concept and video produced to highlight WPI’s accepted student package and enhance the admissions brand experience.
Role: Creative Direction, Production, Editing
🏆 Recognition: PINE Awards - Best Design of Show, People's Choice, and three Pinnacle Awards
Contact:
508-736-3643
hello@jacleencreative.com
Located in Westminster, Massachusetts