Jacleen Becker | Creative Director
Marketing Strategy • Visual Storytelling • Creative Leadership
Video Production
BRAND & INSTITUTIONAL
WPI Presidential Inauguration
Created the opening film for WPI President Grace Wang's inauguration, weaving together the university's past, present, and future. Blending historic archival imagery with contemporary photography and video, the film highlighted WPI's enduring traditions while celebrating its culture of innovation. An original score composed by a WPI professor reinforced the emotional narrative, culminating in a message centered on purpose, progress, and the university's impact on the world.
Role: Creative Direction, Image Selection, Production
VEX Robotics World Championship Commercial
Created for paid placement at the 2025 VEX Robotics World Championship, this high-energy commercial introduced WPI to a global audience of students passionate about robotics and STEM. I developed the concept and script around the energy of a live sports broadcast, spotlighting two students and their different paths from competitive robotics to WPI. Combining live-action footage, green-screen production, animated graphics, and fast-paced storytelling, I guided the project from initial concept through production and final edit.
Role: Concept Development, Scriptwriting, Creative Direction, Production, Post-Production Direction
Students Hands-On Global Projects
Documentary-style film following WPI students working on project-based initiatives with community partners around the world, supporting global storytelling and admissions marketing.
Role: Creative Direction, Story Development, Interviews, Production
SHIFTed - Future Ready
Executive video produced for the SHIFTed global higher education conference in New Delhi, communicating WPI’s project-based learning model to an international audience.
Role: Creative Direction, Story Development, Interviews, Production
The Most Immersive STEM University
Created as part of WPI's brand refresh, this six-second YouTube pre-roll advertisement introduces the university's positioning as "The Most Immersive STEM University." The spot combines bold typography, dynamic motion graphics, and a library of newly commissioned photography to deliver a high-impact message
Role: Creative Direction
Beyond These Towers: The Campaign for WPI
This campaign teaser promoted Beyond These Towers, WPI’s historic $500 million fundraising campaign, and its hour-long virtual launch program. Featuring members of the WPI community, the video was designed to build awareness of the campaign’s vision and philanthropic priorities.
Role: Directed and edited the campaign teaser, selecting and shaping footage to create a concise, engaging introduction to the larger campaign. Contributed to the full virtual program by remotely recording alumni, students, faculty, and community members using OpenReel and by designing and animating its opening graphics.
The WPI Experience
WPI’s flagship video, shown during every admissions tour, highlights the university’s academics, global projects, and student life.
Role: Pitched the concept and led the project in partnership with Admissions, directing and producing the video from planning through production. Oversaw casting, scheduling, logistics, and filming on campus and at global project locations.
Polar Park: In Great Company
Documentary-style campaign video produced for the In Great Company initiative featuring Worcester civic and industry leaders discussing the development of Polar Park and WPI’s role in the city’s innovation ecosystem.
Role: Creative Direction, Story Development, Interviews, Production
human stories
Healing Through Equine Therapy
Documentary-style video highlighting the therapeutic impact of equine therapy at Strongwater Farm.
Role: Creative Direction, Producing, Motion Graphics, Video Editing, Audio Production
Video Production: Media Surge
You Should Be Here
Cinematic commencement film produced during the pandemic to celebrate graduating students when in-person ceremonies were not possible.
Role: Creative Direction, Story Development, Interviews, Production
Narrative Short Film | Maine Media Directing Master Class
Directed a cinematic narrative scene during Maine Media's Directing Master Class, leading a professional cast and crew to bring a dramatic screenplay to life.
Workshop: Directed under the instruction of Emmy-nominated television director Allen Coulter (The Sopranos, Boardwalk Empire, House of Cards, Ray Donovan, and more).
Role: Director
Events, motion & creative
VEX Robotics Championship Recruitment Campaign
Created for the VEX Robotics Championship, this recruitment ad encouraged prospective students to take their passion for building to the next level at WPI. Featuring a respected robotics influencer alongside robotics competition footage and campus visuals, the campaign highlighted WPI's hands-on, project-based culture where students build robots from day one. "Your next build starts at WPI."
Role: Creative Direction, Story Development, Production
Award Winning Accepted Student Package Showcase
Stop-motion concept and video produced to highlight WPI’s accepted student package and enhance the admissions brand experience.
Role: Creative Direction, Production, Editing
🏆 Recognition: PINE Awards - Best Design of Show, People's Choice, and three Pinnacle Awards
Contact:
508-736-3643
hello@jacleencreative.com
Located in Westminster, Massachusetts